Casino Science manages delivery of hundreds of thousands of direct mail rewards for a casino in the Northwest.
Problem
The monthly direct mail process was being manually delivered each month, taking significant time and resources away from other more pressing activities.
Changes to any monthly program required weeks of planning and resource time. The casino needed to create a more scalable process for delivering all of the casino’s monthly programs.
Solution
Automated tag and prize code creation in the casino management system
Automated player audience identification and list creation from the player database
Delivery of the direct mail lists to the mail provider
Management and delivery of the email marketing program
Analytics to evaluate the effectiveness of the monthly programs
Impact
The casino's mission critical monthly programs are successfully executed each month across hundreds of thousands of direct mail items.
Program changes to reward offerings like criteria, audience selection, timeframe, etc. can be implemented within days with minimal disruption, enabling much greater flexibility for the casino's Marketing team.
Automation components saved the casino approximately 60 hours a month in direct labor costs.
Reward program trends are tracked and evaluated in hours rather than days/weeks.
