Casino Science helped a California casino reduce the time to identify promotion segments from weeks to minutes.


Problem

  • The marketing team did not have timely access to casino data to make effective decisions - data was several weeks to months out of date when received.
  • The marketing team spent days/weeks using inefficient Excel spreadsheets of player data to make decisions.
  • The marketing team was small and inexperienced with data extraction and analysis techniques.

Solution

  • Delivered a custom analytics solution that allowed the marketing team to consume casino data in a self-service way.
  • Integrated casino data from across the enterprise - casino management system, hotel, food/beverage.
  • The marketing team had instantaneous access to data across all casino systems.
  • Enabled the marketing team to segment the player database within a week.
  • Allowed the marketing team to finally evaluate the performance of marketing investments on the casino's bottom line.

Impact

  • The marketing team had instantaneous access to data across all casino systems.
  • Enabled the marketing team to segment the player database within a week.
  • Allowed the marketing team to finally evaluate the performance of marketing investments on the casino's bottom line.
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